Job title:
Paid Social Senior Executive

Contract Type:
Permanent

Location:
Shoreditch, London

Reporting into:
Paid Social Senior Manager / Campaign Director

Line managing:
Senior Paid Social Manager

Hybrid/ Remote:
WFH Monday & Friday. In the office Tuesday–Thursday

Salary:
£30,000 – £36,000 (depending on experience)

About us
Seen Connects is a leading influencer marketing agency established in 2016 and driven by a purpose to create cultural relevance and meaningful impact for our clients, through the power of human connection. The primary services we offer are brand and social strategy, organic influencer campaigns, influencer-led paid social and social media management.
We are part of Captivate Group and within this we have three sister agencies; Seen Presents, Seen Studios and Stir.

About the role
We are looking for a proactive and detail-oriented Paid Social Senior Executive to support the planning, execution and optimisation of paid social campaigns across a range of clients.
This is a hands-on role focused on campaign delivery, performance optimisation and reporting. You will work closely with the Paid Social Senior Manager and wider account teams to ensure campaigns are executed efficiently, meet performance targets, and deliver strong results for clients.
This role is ideal for someone with solid paid social experience who is ready to step up, take more ownership of campaigns, and deepen their strategic and analytical skillset within a fast-paced, influencer-led environment.

Key Responsibilities

Campaign Execution & Management

• Set up, manage and optimise paid social campaigns across Meta and TikTok (with exposure to other platforms such as YouTube, LinkedIn and Pinterest)

• Support campaign planning, including structuring campaigns, audience set-up and budget allocation

• Monitor campaign performance daily and make proactive optimisations to improve results

• Ensure campaigns are delivered on time, within budget and to a high standard

• Strong understanding of key ad formats (video, static, carousel) and how they align with campaign objectives

• Build and manage audiences including interest-based, behavioural, custom and lookalike audiences

• Support the activation of influencer-led paid social campaigns (whitelisting / boosting content)

• Stay up to date with platform best practices and apply these to live campaigns

• Track and report on key metrics such as CPM, CTR, CPC, CPA, ROAS and engagement rates

• Support with campaign reporting, including pulling data, analysing performance and identifying insights

• Assist in A/B testing across creatives, copy and audiences to improve performance

• Work with the wider team to understand attribution and measurement approaches

• Support in briefing creators and internal teams on paid social best practice

• Adapt organic content into paid-ready assets with strong hooks and clear messaging

• Collaborate with strategy and creative teams to ensure content is optimised for performance

• Work closely with account teams to support campaign delivery and ensure alignment with client objectives

• Contribute to internal meetings with updates on campaign performance and learnings

• Support on client reporting and presentations where required

• Stay up to date with social media trends, platform updates and new ad formats

• Share interesting learnings, trends or platform updates with the wider team

• Proactively develop your paid social skillset and platform knowledge

• Proven experience in paid social (agency experience preferred)

• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager

• Understanding of paid social metrics and how to optimise towards them

• Experience supporting or managing campaigns with clear performance objectives

• High attention to detail and strong organisational skills

• Comfortable working across multiple campaigns and deadlines

• A collaborative mindset and eagerness to learn and grow

• Interest in influencer marketing and how paid and organic work together

• Experience with influencer whitelisting / creator licensing

• Exposure to additional platforms (LinkedIn, YouTube, Pinterest, Google Ads)

• Basic Excel / data analysis skills

1. A 30-minute virtual introduction call

2. A short task (approx. 1 hour) relevant to the role